The internet was regarded with skepticism by many when it first came to be, but now is a huge part of many people’s lives. Some view it the way they do their phones, the electricity, the water. An essential part of their day to day lives. Companies have quickly seen that there is a lot of sales potential and brand awareness potential from developing well thought out digital marketing campaigns. So why all the fuss over marketing online? Let’s take a look.
Why focus on online marketing?
This is where billions of people come every day. It makes simple business sense to make some strides with marketing online considering the kind of traffic it sees. Your small business could reach all across the world. Customers in Africa, Europe, Australia, and America could all be sharing your products and messages with friends generating more interest in what you have to offer and say.
Things to consider
Internet marketing is a broad area but three key parts of it are SEO, Email and Social Media.
SEO – This stands for search engine optimization. This means focusing on your website and content posted to make sure search engines see you and rank you highly. That means when someone does a search online, you will appear higher up in the rankings, with the goal of being on page one and the ultimate goal of being ranked one. More people visit pages on that first page.
Social Media Platforms – Social media is such an integral part of people’s lives it makes sense to have a presence there. Facebook, Instagram, Twitter to name just three. They give you a chance to connect directly with your customers, offer promotions, increase brand awareness and more.
Emails – Emails are a great method to reach out as they cost nothing. You can re-connect with old customers and bring them back, offer promotions and discounts, promote a new product or service.
Conclusion
With so much business done on the internet, online marketing should not be underestimated or undervalued. If you are not familiar with it, hire a company that knows what they are doing so you can achieve the goals you have for your business.