In order to get any kind of decent return on an app that is of high quality, most look at the different ways to monetize the content using a form of content monetization platform, or digital content subscription option. There are several avenues to consider and which one depends on the type of app as well. 4 of the best options are below.
1) Using subscriptions
Whether you can make money using subscriptions depends on the app but in situations where it is possible, it is a consistent revenue. This works best if you are adding content that it is new and fresh on a regular basis as users tend to not want to sign up and subscribe if the content is not up to date. Digital content subscription can lead to a good number of repeat customers with short update cycles.
2) Using in-app purchasing
In-app purchasing uses a content monetization platform in the form of a paywall offering new content and features, as well as a range of goods and services the users can buy. It needs to be made easy to use and fun for sales to increase though.
3) Using sponsorship
Sponsorship is another good strategy but does take more work to get results than say using ads, as you have to find the right sponsor, one that is relevant. It does increase how customers engage with the app and means adds are more controlled and can be a good money maker.
4) Using well-placed ads
If having subscriptions or in-app buying is not the best option for the app, then you can consider placing ads, but it needs to be done well and not negatively impacting on a customer’s experience of the app. People do not want ads to be right in their face or stopping the basic function of the app. A good option is to use targeted ads as that increases the chance of earning income from them Ads that have nothing to do with a user lead to them having a poor experience with the app and not only do not bring in income, they can lose customers as they turn off the app.